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LinkedIn for trainers: reach the people who buy training

If you deliver training, your buyer on LinkedIn is the L&D lead, the HR manager or the department head who needs their team to learn something. Invite those roles at companies of the right size, share snippets of your sessions and make clear what changes in a team after your course.

By Rodrigo Alonso · A project by Rodrigo Alonso · Updated 31 October 2026

Who to invite on LinkedIn: a guide for trainers

Invite whoever holds the training budget, not the learners.

If you work in…	Invite…	At…
In-house training	L&D managers, HRBPs	Companies with 100+ employees
Sales skills	Sales directors	Distribution, insurance, SaaS
Digital tools	Operations and IT directors	Industrial and service SMBs
Speaking	Event organisers and associations	Associations and conferences

How to set up your audience in Reachvite

Values for each tab of the extension:

Industry: Industries where you’ve already trained teams.
Job title: L&D manager, head of learning, HR director, sales director.
Companies: Companies known for training programmes or growing fast.
Where?: Your region for in-person training; your country if online.

Not sure where to start? People like me fills in job title, location and language from your profile.

How many invitations a week?

Two batches of 20 a week.

Training is bought on a calendar (annual budgets). Keep about 40 invitations a week all year so you’re known when the plan is decided. This is our guidance, not a LinkedIn figure; Reachvite stops at the first warning.

Example invitation notes

Without Premium you can only add a note to 5 invitations a month, so save it for the people who matter most.

“Hi Beth, I train sales teams in negotiation and share exercises here. Glad to connect.”
“Hi Ian, I train operations teams in advanced Excel and Power BI. I’d like to have you in my network.”
“Hi Lucy, I speak on time management at company conferences. Happy to connect.”

What to post so people accept (and remember you)

Exercises or snippets from your sessions.
What changed in a team after your course.
How you design a training plan with the client.

Common mistakes

Inviting potential learners instead of whoever pays.
Posting only course dates.
Not showing results after training.

Frequently asked questions

Does it work for selling online courses to individuals?

Somewhat, but LinkedIn performs better for corporate training, where the buyer is clearly identified.

When is the best time to invite?

All year round; training plans tend to be decided in a few months, and you want to be known by then.

Can I export who I’ve invited?

Yes, Reachvite exports to CSV.

Sources: LinkedIn Help on invitations and Reachvite’s features as of 31 October 2026. Paces are guidance, not official figures.

Pick your audience and let Reachvite send the invitations, in batches you approve.

Add to Chrome ↗

Chrome will ask for access to LinkedIn: Reachvite only works with the audience you choose, never sends anything without your OK and doesn’t read your messages or your password.