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LinkedIn for ecommerce: the B2B side of your online store

An ecommerce brand doesn’t sell to consumers on LinkedIn, but it does close the deals that grow the business most: retail placement, international distributors, corporate gifting and brand partnerships. Invite retail buyers and distributors in your category, and tell your brand’s story with numbers.

By Rodrigo Alonso · A project by Rodrigo Alonso · Updated 31 October 2026

Who to invite on LinkedIn: a guide for ecommerce brands

Invite the people who buy wholesale or can open a new channel for you.

If you work in…	Invite…	At…
Retail	Buyers, category managers	Department stores, chains, specialty retail
International distribution	Import and purchasing directors	Distributors in your category abroad
Corporate gifting	HR, marketing and event leads	Companies with 100+ employees
Partnerships	Founders of complementary brands	Ecommerce and consumer goods

How to set up your audience in Reachvite

Values for each tab of the extension:

Industry: Retail, wholesale or consumer goods, depending on the channel.
Job title: Buyer, category manager, purchasing director, founder.
Companies: The chains and distributors you want to be in.
Where?: Your country first, then the markets you want to export to.

Not sure where to start? People like me fills in job title, location and language from your profile.

How many invitations a week?

One or two batches of 20 to 30 a week.

Buyers and distributors are a limited audience per category. Twenty to 60 invitations a week, prioritising the chains you care about, are enough. This is our guidance, not a LinkedIn figure; Reachvite stops at the first warning.

Example invitation notes

Without Premium you can only add a note to 5 invitations a month, so save it for the people who matter most.

“Hi Carla, we’re a solid cosmetics brand from Portland with 40,000 online customers. I’d like to have you in my network.”
“Hi Thomas, we export premium olive oil and are looking for distributors in Germany. Glad to connect.”
“Hi Ellen, we make corporate gift boxes with local producers. Happy to connect.”

What to post so people accept (and remember you)

Brand numbers: growth, repeat purchase, reviews.
How you make your product and what sets you apart in the category.
Lessons from selling online that matter to retail.

Common mistakes

Treating LinkedIn like Instagram, with product posts.
Inviting end consumers.
Approaching buyers without sales data.

Frequently asked questions

Does LinkedIn help sell more online?

Indirectly. Its strength is B2B channels: retail, distribution and corporate.

Who should send invitations?

The founder or head of sales; buyers respond better to people.

Can I prioritise specific chains?

Yes, with the Companies tab and “Start with my companies”.

Sources: LinkedIn Help on invitations and Reachvite’s features as of 31 October 2026. Paces are guidance, not official figures.

Pick your audience and let Reachvite send the invitations, in batches you approve.

Add to Chrome ↗

Chrome will ask for access to LinkedIn: Reachvite only works with the audience you choose, never sends anything without your OK and doesn’t read your messages or your password.