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LinkedIn for founders: first customers, investors and team

For a founder, LinkedIn is a sales, fundraising and hiring channel at once. The trick is not to mix them: decide what you need this quarter (customers, investors or talent), invite that audience consistently and share in public how your company is progressing.

By Rodrigo Alonso · A project by Rodrigo Alonso · Updated 31 October 2026

Who to invite on LinkedIn: a guide for founders

Pick one goal per quarter and invite only that audience.

If you work in…	Invite…	At…
First customers	The roles that feel the problem you solve	Companies matching your ideal customer
Fundraising	VC partners and associates, angel investors	Venture capital and investment
First hires	Engineers, sellers and key roles	Larger startups in your city
Ecosystem	Accelerator and community leads	Accelerators, incubators, associations

How to set up your audience in Reachvite

Values for each tab of the extension:

Industry: For customers, your ideal customer’s industry; for fundraising, “Venture Capital and Private Equity Principals”.
Job title: For customers, the user’s title; for investors, partner or associate.
Companies: Funds that invest at your stage and sector, or your first prospective accounts.
Where?: Your city and country; for fundraising, also the hubs those funds invest in.

Not sure where to start? People like me fills in job title, location and language from your profile.

How many invitations a week?

Two batches of 20 a week, with a fixed goal.

With little time, consistency is what counts: 40 invitations a week to this quarter’s audience and ten minutes a day replying to people who accept. This is our guidance, not a LinkedIn figure; Reachvite stops at the first warning.

Example invitation notes

Without Premium you can only add a note to 5 invitations a month, so save it for the people who matter most.

“Hi Irene, I’m building a tool for veterinary clinics and sharing the journey here. I’d love your take some day.”
“Hi Alvin, I saw you invest in vertical software at seed. I founded Medik a year ago; glad to connect.”
“Hi Laura, we’re building our engineering team in Austin and I share how we work. I’d like to have you in my network.”

What to post so people accept (and remember you)

What you learn while building, with numbers when you can.
Customer conversations: what they said and what you changed.
Company milestones told honestly, failures included.

Common mistakes

Inviting everyone at once: customers, investors and candidates.
Leaving all posting to the company page.
Asking investors for a meeting in the note.

Frequently asked questions

Personal profile or company page?

Early on, the founder’s profile gets far more reach and connections than the page.

Can I use it to fundraise?

Yes, to get the right investors to know you. Pitching the round is a separate conversation.

How much does it cost?

USD 19 a month or USD 190 a year, no commitment.

Sources: LinkedIn Help on invitations and Reachvite’s features as of 31 October 2026. Paces are guidance, not official figures.

Pick your audience and let Reachvite send the invitations, in batches you approve.

Add to Chrome ↗

Chrome will ask for access to LinkedIn: Reachvite only works with the audience you choose, never sends anything without your OK and doesn’t read your messages or your password.